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Totally agree. This was the key competitive advantage that BO had for many years before SAP got their hands on it and side-tracked on to integrating BO and SAP BW. If MS introduced a semantic layer like BO universes that could be used with Power BI, SSRS and Report Builder, it would blow BO out of the water in the SME field - my recent experience of SAP customer support suggests that you need a seven-figure budget to get anything prioritized. MS started SQL Server buy getting hold of a copy of the Sybase codebase - buying their old XI3.1 universe designer codebase wouldn't be a bad place to start.