PowerBI.com connectivity to snowflake currently supports running using a single account. This defeats the security implementation in snowflake.
It would be great if we enable the PowerBI Service accessing Snowflake using AAD user identity (i.e. SSO) .
Craig Collier commented
This feature is currently in public preview: https://www.snowflake.com/blog/using-sso-between-power-bi-and-snowflake/