Multi-Tenant non AD Web Apps
Power BI embedded: allow RLS based on User ID without AD. That is, let the app pass as a parameter the UID such that data will be filtered for that user only. Good for multi-tenant web based applications.
John Friesen commented
I am able to do RLS with my multi-tenant web app using the PowerBi .net API GenerateTokenRwquest model and generate an appropriate access token and using my predefined roles. also, you can check this out https://community.powerbi.com/t5/Developer/Power-Bi-Embedded-RLS-with-REST-API/td-p/230192
Steven Harman commented
For PowerBI Embedded, isn't that what the `username` claim in the JWT is? https://azure.microsoft.com/en-us/documentation/articles/power-bi-embedded-app-token-flow/#two-ways-to-authenticate